Apple unveiled the newest iPad today. The updated apple.com landing page emphasizes a level of care in implementing “the reveal,” which starts with an image of the product itself, then a caption, then the site navigation and remaining information.
Subtle. But magical, at the same time.
Given that the quality of the aesthetic is so important to Apple (as well as the quality of the screen for this product in particular), there’s no doubt that this level of attention to detail has received careful consideration.
If you want, you can load the actual site yourself and click your refresh button to relive the magic, over and over again.
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